Home Pros

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Home Pros

Years in Business Development
Years as a Brand Strategy Agency Owner

Hi, I'm Shanna

We offer marketing tools to grow your home service business, specializing in marketing tools to grow your professional organizing business and marketing strategies and tips for house cleaning business growth. 

I’ve spent the majority of  my career in business development and marketing. I started a marketing strategy agency in 2015, specializing in service-based small business growth.

I was raised by entrepreneurs and they also come from a long line of entrepreneurs, so small business growth is basically in my blood and (nearly) all I think about.

– Seen On –

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I also love my family (obvi) and doing fun things with them like hiking, biking, kayaking, and such. One of our favorite family vacations recently was to visit friends in the Asheville, North Carolina area and we loved hiking to this beautiful waterfall (pictured below).

On my own (and I’m an introvert, so I do love some alone time), I love to read and write. I also enjoy 4-6 yoga classes every week and walk pretty regularly to our local cemetery to do some loops through it and around it. The people there are so quiet!

– Proud Member Of –

A couple of years ago, a professional organizer friend vented to me…

that at the end of a busy day or week…

the LAST thing she wanted to do was write social media content, create graphics, or draft blog posts

She told me exactly what would make her life easier– and I made those things.

Then I compiled those resources into a membership website called Organized.

Members get instant access and unlimited downloads to a Monthly Social Media Planner, Grab & Go Graphics, Customizable Templates, Member Masterclasses, and more!

I created tons of content so you don't have to.

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Since then, my small team and have pivoted entirely to serving the home services community with Social Media Management, Google Business Management, OnTrack Coaching, and Organized Entrepreneur Retreats in addition to Organized.

Additionally, for those of you who want to learn how to be able to continuously attract clients (and be quick to pivot when your business-or the world- changes), I created Client Attraction Academy. In this entirely on-demand program, I teach you everything I know about building and growing a sustainable business and continuously attracting your ideal clients.

We also have plenty of free resources if you’re wanting to just dip a toe into the Home Pros Community.

You can check out our Home Pros Marketing Made Simple podcast, which is available on Apple, Spotify, iHeartRadio, and anywhere else you get your podcasts.

Some of our most popular podcast episodes include:

That’s it for now! I’m so glad you’re here.


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Shanna Goodman

Founder of Home Pros Marketing