attract your ideal clients and build a business you love

There are only two ways to get clients and in this book, I’ll show you how – with all the gritty details of identifying your clients, writing messaging, and more.


If you want to grow your Professional Organizing business, I highly recommend Pro Organizer Marketing Made Simple. This book offers proven strategies for marketing that are easy to follow and will ensure potential clients notice your business. Whether you are just starting out or want to take your current business to the next level, the clear and concise marketing strategies outlined in this book will help.

Forget trying to be everything to everyone and trying to be seen everywhere to attract clients.

There are only two ways to get clients–
  1. Be found when people are looking for services you provide and,
  2. Make customers think of you when they’re not (looking for your services).
That’s all you need to know to create unbeatable focus and clarity to build and grow the business of your dreams.

Whether you long to escape your 9 to 5, scale your business into a multi-million dollar operation, or just live more and work less, Pro Organizer Marketing Made Simple will help you get there. 

Pro Organizer Marketing Made Simple is jam-packed with worksheets, scripts, and frameworks to help you go from talking about growing your small business to actually getting it done. Through case studies and anecdotes, Goodman breaks down complicated concepts while providing an easy-to-digest and execute playbook for the modern entrepreneur. I love Goodman's voice and focus on the digital landscape. No matter your expertise, this book is worth a read!

This step-by-step guide will guide you to
building the business of your dreams

  • How to assess your big picture vision as well as how to map out – and execute– all the nitty-gritty details
  • How to identify exactly what kind of work you want to do and who you want to do it for (creating your ideal services for your ideal clients)
  • How to write clear, concise messaging that will speak directly to your dream clients
  • How to make the most of social media marketing with specific strategies and tactics you can implement today
  • How to position your business on Google so your local clients can find you (with specific tactics, search engine optimization strategies, and exact keywords to implement)
  • How to make adaptability a key strength of yours to keep going when the going gets tough

Available in paperback and on Kindle. 

On the surface, this is a book about building a successful organizing business…

… But here’s what it’s really about:

Available in paperback or on Kindle. 

Included with each copy:

  • Worksheets such as a one-page vision plan and a daily planner
  • Word-for-word scripts on how to pitch yourself for local and national media, how to ask for reviews and testimonials, plus how to have hard conversations like enforcing a service agreement and following up on unpaid invoices
  • Mindset mantras for a regular infusion of inspiration

Available in paperback and on Kindle. 

About the Author

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Shanna Goodman
Host of the popular podcast Home Pros Marketing Made Simple, author Shanna Goodman has helped thousands of small business owners build businesses that give them life.
She works directly with small business owners with her agency Home Pros | Ampersand Business Solutions as well as regularly contributes to Business Insider, Fit Small Business, and Create & Cultivate. Shanna is also a proud member of the National Association of Productivity and Organizing Professionals (NAPO).
Now Available 

Pro Organizer Marketing Made Simple OnTrack Planner

Designed as a workbook companion to the book Pro Organizer Marketing Made Simple, the OnTrack Planner will help you build a business you love.


  • OnTrack Wheel concept and instructions
  • Your specific OnTrack Plan Worksheet
  • Daily OnTrack Plan Worksheets for 63 business days (equal to 3 months or 1 quarter)
  • Daily OnTrack Review Worksheets for 63 business days (equal to 3 months or 1 quarter)
  • Quarterly OnTrack Plan Worksheet
  • Quarterly OnTrack Review Worksheet
  • Notes pages to reflect and plan your next steps
Pro Organizer Marketing Made Simple OnTrack Planner by Shanna Goodman
This 8.5 x 11" planner is 150 pages and perfect for planning your next quarter.