Home Pros

Home Pros Marketing Made Simple

Dive into pro tips to make attracting clients as a professional organizer or residential cleaner as simple- and effective– as possible.

– Featured Episode –

Attract House Cleaning Service Leads With Keywords

Create and share content with these keywords to attract house cleaning service leads.

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– Recent Episodes –

Episode 51: Revenue Streams for Home Service Providers (That You May Not Have Thought About!) With Lisa Malone

A long-term sustainable business is one that gives you life… and also multiple revenue streams. In this episode Lisa Malone shares how she’s developed several corresponding lines of business and fostered unique partnerships with other service providers to diversify income sources and and grow wealth.

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Episode 50: Business Models (And Revenue Streams) for Professional Organizers

Part of creating a successful business is adapting to new things. In this episode, Pro Organizer Coach Samantha Brown shares the evolution of her business and how she’s using her unique skillset to help others.

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Episode 49: 6 Mistakes Professional Organizers Make on Social Media

Social media is a great tool for reaching and connecting with your ideal clients. But if you’re not careful, it can quickly eat up your time and energy. 

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Episode 48: How to Use HoneyBook To Optimize Your Organizing Business with Amy Fredericksen

Every professional organizer knows a good system is worth its weight in gold. Infrastructure systems- like client onboarding- can help you easily and effectively scale your business. In this episode, professional organizer Amy Fredericksen shares the systems she created for her business.

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Episode 47: How to Increase Your Productivity Based On How You’re Wired with Ellen Faye

Everyone can be productive, but identifying the specific ways in which *you* are most productive can help you create and repeat the ideal conditions. In this episode, Certified Productivity Coach Ellen Faye, describes a personalized approach to productivity that you can use in your own business *plus* help clients find- and maximize- theirs.

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Episode 46: 5 Types of Social Media Posts That Make Regular Posting Infinitely Easier

In this episode, you’ll learn some great reasons as to why social media is worth your time… and an easy formula to make regular posting easy.

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Episode 45: Best Email Subject Lines For Professional Organizers

Email marketing for professional organizers is a great way to remind clients they should hire you again, but you need them to open the email.

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Episode 44: What You Need to Know About Instagram Hashtags

Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals. Here’s how to use the algorithm to your advantage.

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Episode 43: Professional Organizer Marketing Plan

A professional organizer marketing plan details your strategy to package and sell your professional organizing services.

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Episode 42: Money-Making Mantras To Live By

Confidence and mindset are keys to attracting clients as a professional organizer. Use these mantras to attract more clients and earn more money.

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Episode 41: How to Create a Client Experience That Will Keep Them Coming Back (And Referring You to Their Friends)

Paying attention to (and improving) the client experience in your professional organizing business will not only delight your existing clients, it will keep them coming back for more. And? They’ll probably even tell their friends how much they loved working with you.

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Episode 40: How to Boost Sales When You Feel Like You’ve Done Everything

Learning how to boost sales as a professional organizer will help sustain you through the slow times. Here’s how to get your phone ringing.

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Small business growth expert and home services fan girl Shanna Goodman will share practical and applicable steps for attracting a steady stream of clients.

Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 17 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, and Fit Small Business.

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