Home Pros Marketing Made Simple
Dive into pro tips to make attracting clients as a professional organizer or residential cleaner as simple- and effective– as possible.
– Featured Episode –
Episode 55: An Often Overlooked Resource For Local Visibility: Your Area Chamber of Commerce
Tune in to learn how partnering with your local Chamber of Commerce can provide a winning edge in the digital age of marketing.
– Recent Episodes –
Episode 6: Practice, Not Perfection
Overcoming perfectionism isn’t easy, but think about the concept of “practicing” instead. Just as someone “practices” yoga by pushing a little further each time, look for ways to just keep moving forward with your business.
Episode 5: How to Hire & Delegate Work With a Virtual Assistant
Virtual assistants (or VAs) can take many tasks off of your plate as a small business owner. In this episode, Shanna details exactly how to go about hiring and delegating work with a VA.
Episode 4: Write Your Purpose in Pen, Your Path in Pencil
In this episode, Shanna talks about how she explored, and ultimately found, her purpose, learning along the way to adapt her path according to what was in front of her.
Episode 3: How to Market Your Local Service-Based Small Biz Like a Pro
Today we’re talking about some mechanics of small business ownership- specifically how to market your local service-based small business like a pro.
Episode 2: What I Learned About Pursuing Purpose from David Sedaris
In this episode, marketing strategist Shanna Goodman talks through her biggest take-aways from a recent binge of the author’s Masterclass series on storytelling and her re-reading of his books.
Episode 1: How To Find What’s Meaningful For You (An Introduction To The AMP’D On Track Wheel)
Over the years of helping small business owners grow, marketing strategist Shanna Goodman developed a framework she calls the AMP’D On Track Wheel.
Small business growth enthusiast and home services fan girl Shanna Goodman will share practical and applicable steps for attracting a steady stream of clients.
Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.
Shanna Goodman has been helping small businesses grow in meaningful ways for more than 17 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, and Fit Small Business.
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