Episode 1: How to Find What's Meaningful For You (An Introduction to the On Track Wheel)
Over the years of helping small business owners grow, marketing strategist Shanna Goodman developed a framework she calls The On Track Wheel. This simple set of questions has helped hundreds of small business owners find meaning for their small business and consistently work towards fulfilling their purpose- in business and life.
In this episode we’ll discuss:
- A little background on Shanna and what you can expect from this podcast
- How she began working in marketing strategy and specifically why she chose to specialize in small business
- The simple framework she developed to help other small business owners pursue purpose
- Components of the AMP’D On Track Wheel and why they’re so helpful
- The specific five questions to answer to get yourself On Track
Resources discussed in this episode:
- Leave me a 5 star review on Apple Podcast, iHeartRadio, Stitcher, or wherever you get your podcasts if love it. Reviews help others find me. This link should work across devices and platforms.
- Become a Member of Organized to get instant access to exclusive content we created to help you attract your ideal clients.
- Home Pros Marketing Made Simple Book
- Pro Organizer Marketing Made Simple Book
- Cleaning Business Marketing Made Simple Book
- Register for Client Attraction Academy to go from zero new leads to booked out for weeks… in 30 minutes a day.
Up Next...
Small business growth expert and home services fan girl Shanna Goodman will share practical and applicable steps for attracting a steady stream of clients.
Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.
Shanna Goodman has been helping small businesses grow in meaningful ways for more than 17 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, and Fit Small Business.