Home Pros

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Home Pros Marketing Made Simple


Episode 3: How to Market Your Local Service-Based Small Biz Like a Pro

Today we’re talking about some mechanics of small business ownership- specifically how to market your local service-based small business like a pro. 

We’re going to tackle this in a few categories: 

  • Top Priorities Checklist for local service-based businesses
  • Online Marketing 
  • Everything Google
  • Social Media Marketing 
  • And a crash course in Search Engine Optimization, or SEO 

In future episodes, we’ll dive into specifics on these topics, but today is a broad overview for local service-based small business owners. 


Resources we discuss in this episode:

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Small business growth expert and home services fan girl Shanna Goodman will share practical and applicable steps for attracting a steady stream of clients.

Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 17 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, and Fit Small Business.