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Home Pros Marketing Made Simple


Episode 35: How a Sales Funnel Helps You Consistently Attract Clients

A sales funnel is a visual representation of how a prospective client finds you, becomes aware of what you have to offer, and ultimately hires you as their professional organizer. 

Sales funnels are more important than ever because competition for attention is higher than ever. It’s a consumer’s market and we have access to anything and everything we could ever want at our fingertips. As small business owners, it’s our job to solve a clear problem and clearly communicate how we solve that problem. That’s where the sales funnel- the system for doing this- comes into play. 

Resources discussed in this episode:

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Small business growth expert and pro organizer fan girl Shanna Goodman will share practical and applicable steps to attracting a steady stream of clients.

Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.