Home Pros

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Business Coaching for Home Service Professionals

Do you love setting big goals? 

I do, too, but the key to actually *achieving them* is determining exactly what needs to be done to reach those goals. 

Which is *precisely* what we’ll be doing in your 1:1 OnTrack Coaching. 

What’s OnTrack Coaching? 

It’s a framework I developed after helping hundreds of small business owners identify what exactly they wanted to accomplish in their businesses and then helped them chart their unique path to attracting ideal clients and building a business that gives them life. 

If you sign up for an OnTrack Coaching package, we’ll work through the exact approach on how to plan this year of your business, including creating a roadmap to attracting your ideal clients for your dream business.

The more specific and the more intentional we can be about planning, the greater our chances of reaching our goals… and even exceeding them. 

These goals can include making more money, but can also be about carving more time for yourself or to scale up to be able to step back from doing things that you don’t absolutely love doing. (For me, that’s bookkeeping and why it was the first hire I made when starting my business). 

Stop second-guessing yourself, running in circles, and end the analysis paralysis once and for all. 

Due to the one-on-one nature of OnTrack Coaching, we are only able to accept a limited number of applications. Apply below to see if you’re a good fit for OnTrack Coaching. 

Not sure if this is for you and want to just dip your toe in instead? Book a one-off call. No strings attached. 

Our Proven Approach Will Get You on the Fast Track

On the front end, I’ll help you define success so that you recognize it when you see it. This is what we’ll use as benchmarks in the Evaluate and Optimize season.

We’ll meet regularly to talk through the stages and you’ll have time between calls to move forward on specific next steps discussed.

Coaching packages include:

  • Developing or fine-tuning your services and pricing
  • Creation of your messaging and unique sales proposition
  • Building your client list
  • Identifying and building relationships with professional referral sources
  • Development of your marketing ecosystem and approach to maximize profits
AMP'D OnTrack Wheel by Shanna Goodman


Starting with Intent, we’ll work through your goals for your business and your ideal role in it. This process will help you define your Intention Statement, ideal clients, and your unique messaging to attract your dream clients.


Next, we’ll dig into what you know about your clients and craft messaging.


In the Infrastructure season, we’ll work through what systems need to be in place to help you reach your goals and specifically how to set them up or what expert can help you


Action will cover the specific and measurable steps you’ll need to take to accomplish your goals.

Evaluate & Optimize

In this season, we’ll work through what’s working and what’s not and you’ll learn to optimize, prioritize and keep going. 

OnTrack Coaching Packages

*Limited Availability*

8 Week Intensive

  • Action-Based Short Term Intensive Coaching
  • Short-Term & Long-Term Goal Setting
  • 4 Weekly 60 minute 1:1 Zoom Sessions
  • Email Support Between Sessions
$ 3,499

12 Week Program

  • Strategy Planning Deep Dive with Custom Road Map
  • Short-Term & Long-Term Goal Setting
  • 4 Weekly 60 minute 1:1 Zoom Sessions
  • Email Support Between Sessions
$ 6,499


OnTrack Coaching helped me define my intention for my business and where I’m going. Talking through and setting my own unique goals with Shanna has been really helpful and I feel like I’m able to better position myself to take my business where I want it to go.
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Tamara Speedie | Sort My Space


I left each call call with Shanna with at least one ‘aha moment,’ several pages of notes, and a list of immediate action steps. It was really helpful to work through the OnTrack coaching process with her because she was able to give me feedback and guidance for the next things on my list.

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Toni Primack | Southern Roots Organizing


Shanna was very approachable and knowledgeable. She helped me set some realistic and productive goals and I was inspired after each session to move ahead with my business plans. Talking to Shanna and working through the OnTrack Coaching framework was fun AND helpful!

anita mess junkie

Anita Gabor | Mess Junkie

General OER

Periodically we plan opportunities to work 1:1 in an interesting setting, giving you the opportunity to really dive into how you want your business to grow and what you want to accomplish with it. Dates and locations are announced first to the Home Pros email list, then on our social media accounts.

Organized Entrepreneur Retreats have previously taken place in New York City and on Sanibel Island.

Some future locations could include: 

-Asheville, North Carolina
-Charleston, South Carolina
Honolulu, Hawaii

What can you expect?

Organized Entrepreneur Retreats allow you to finally map out your next big project, rewrite your website, plan an online course, outline your book, or simply catch up on things you need to do to smash your business goals.

We’ll have a Zoom session about a month before to outline what you want to accomplish, both personally and professionally during your retreat. You’ll meet me at the Retreat for your VIP Strategy Session. Then a few days later, we’ll have a recap session on what you were able to accomplish and next steps you’ll need to take to keep the momentum going.

Organized Entrepreneur Retreats are great for introverts and adventurers alike!

Do some work, then treat yourself to some down time at whatever beautiful location we’re in. Each night we’ll gather for a lovely group dinner at a local restaurant. You can join… or not! Maybe you’ve fantasized about some alone time while you dream about the next steps for your business growth. This is your chance!

Includes 3 Hour 1:1 VIP Strategy Session

We’ll identify a single certain think you want to accomplish- like developing a new line of services, planning your blog content for a year, or creating 90 days of social media content. With our strategic framework, implementation steps, and guidance, you’ll accomplish the whole thing in one compact session. This one-on-one format is high level and extremely personalized to help you accomplish your goals (and your To Do List) faster!

People on the Home Pros email list get first dibs on limited sessions available, so be sure to get on the list!


Attending the Organized Entrepreneur Retreat was exactly what I needed to get out of the gate on a rebrand of my website and develop my personas for an upcoming course I am launching. 

My sessions with Shanna were so valuable because she took all the ideas I had swirling in my head and helped me make sense of them as well as flesh out missing pieces. 

I left each of the 1:1 sessions with direction and specific tasks that were easy to execute. I highly recommend the retreat to anyone who can benefit from the clarity and the concentration of time an event like this provides.

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Lisa Malone | Luxury Closet Organizer

Not sure what your business needs?

No problem.
Schedule a single coaching session. No strings attached.