Home Pros

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Home Pros Marketing Made Simple


Episode 21: Speaking Your Clients' Language with Dana K. White

In this episode, Shanna and decluttering expert Dana K. White discuss how different people relate to decluttering and organization, and how to tailor your communication style to attract clients that aren’t naturally tidy. They cover “layers” of clean, clutter thresholds, the container concept, decision fatigue, and how to help even the hardest clients get started. 

Dana K. White is a Wall Street Journal bestselling author (and much to her own surprise) a Decluttering Expert. Dana shares realistic home management strategies and a message of hope for the hopelessly messy in her books: Organizing for the Rest of Us, Decluttering at the Speed of Life, and How to Manage Your Home Without Losing Your Mind and through her blog, podcast, and videos at ASlobComesClean.com. 

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Small business growth expert and pro organizer fan girl Shanna Goodman will share practical and applicable steps to attracting a steady stream of clients.

Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.