Episode 46: 5 Types of Social Media Posts That Make Regular Posting Infinitely Easier
In this episode, you’ll learn some great reasons as to why social media is worth your time… and an easy formula to make regular posting easy.
Episode 44: What You Need to Know About Instagram Hashtags
Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals. Here’s how to use the algorithm to your advantage.
Episode 38: 6 Additional Revenue Streams to Diversify & Increase Your Income with Cas Aarssen
Cas Aarssen of Clutterbug and Hot Mess House on HGTV shares revenue streams that will increase your income as a professional organizer.
Episode 35: How a Sales Funnel Helps You Consistently Attract Clients as a Professional Organizer
A sales funnel a visual representation of how a prospective client finds you, becomes aware of what you have to offer, and ultimately hire you.
Episode 21: Speaking Your Clients’ Language with Dana K. White
In this episode, Shanna and decluttering expert Dana K. White discuss how different people relate to decluttering and organization, and how to tailor your communication style to attract clients that aren’t naturally tidy.
How To Market Your Professional Organizing Business like a Pro
Years ago when I started my business helping other small business owners, I had the idea of creating marketing kits specifically for certain industries. I wanted to be able to do all the research on what works for that type of service-based small business, create the messaging that attracted their ideal types of clients, and all the relevant marketing materials, tools, and templates they could ever need. I didn’t really know how to go about it, so the idea just sat on the back burner. In the midst of the 2020 pandemic chaos I wanted to create something for small business owners that was practical, quick to implement, and super affordable. I remembered my old dream of marketing kits. Well, here it is! After years of thought and months of development, we’ve created an easy-to-use membership website for professional organizers to have all their marketing materials at their fingertips. Introducing…. Organized Includes: Monthly Social Media Planner with everything you need to post to social, including images, captions, and hashtags Grab & Go Graphics that you can easily download and post immediately Customizable Graphics you can use to create professional brand identity (no professional graphic design skills necessary because we partnered with Canva to create exclusive templates… all you need is a free Canva account!) Grab & Go Content and Customizable Content that you can use in your emails, newsletters, blog posts, and social media The Ultimate Home Pro Marketing Guide (a comprehensive, but simple guide that will outline top priorities to market yourself like the pro that you are) When you join, you’ll get instant access to all of the member content and new content every month! That means EVERY SINGLE MONTH you’ll get a new social media planner with everything you need to post to social plus additional templates, graphics, and content. What are you waiting for? Get in here! ~Shanna Goodman, Founder Want to see some other resources we have for you? Check these out, then head to Organized to join. Free Resources for Professional Home Organizers SEO Tips for Professional Organizers 13 Ideas for Professional Organizers to Blog About 5 Ways to Advertise Your Organizing Business Online How to Create a Social Media Plan for Professional Organizers