Home Pros

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Home Pros Marketing Made Simple


Episode 30: Answer These FAQs on Your Website to Book The Clients of Your Dreams

Answering frequently asked questions on your website, in blog posts, or on social media is a great way to attract your ideal clients. Not only will you enhance your website’s seo, you’ll be answering the exact questions prospective clients have, positioning YOU as the perfect pro organizer for them.

In this episode, Shanna lists frequently asked questions, questions people should be asking (but aren’t) and a few myths (posed as questions) to dispel. Asking- and answering- these questions in your content will help move your prospective clients quicker through your sales funnel… and weed out people that don’t mesh with your answers. 


  • How much does it cost to hire a professional organizer? 
  • How do I hire an organizer? 
  • Do I need a lot of expensive storage containers? 
  • Do I have to decant everything in my pantry? 
  • Does my bathroom have to be Instagram-worthy? 
  • What systems will I need to maintain? 
  • What is a professional organizer? 
  • Can I organize without getting rid of anything? 
  • Are you going to make me a minimalist?
  • Do I have to be there during the process? 
  • Do you work with hoarders? 
  • Are you going to make me get rid of everything?
  • What can I do myself in this process to save money? 
  • When is the right time to get started on a life-stage project? (downsizing, moving to assisted living, etc.) 
  • Are you going to judge me?
  • Should I clean up first?
  • Where do I start? 
  • What containers do I need to buy?
  • How much time is it going to take?
  • What made you want to become a professional organizer?
  • When did you open your business?
  • What are the qualifications of a good professional organizer?


Questions People Should Be Asking: 

  • How can being organized save money? 
  • How can investing in storage solutions help save time?
  • Why should I hire an organizer? 
  • What is required of me to make this sustainable?
  • How does organizing impact everyone that uses the space?
  • What is the difference between cleaning and organizing?
  • Do you have business insurance and why is it needed?


Myths to Dispel: 

  • Are professional organizers only for the very wealthy?
  • Does my pantry have to be worthy of an amazing Instagram photo for organizing to be worth it?
  • Are all pro organizers perfectly organized all the time at home?


As you can see, a few of these questions are repeats and some may be worded differently, but drive at the same issue. Feel free to reword these as you see fit and be sure to include appropriate keywords for even better SEO.

And… answer honestly! Your answers to these questions will help prospective clients make the decision if you’re the right organizer to help them. 

Resources discussed in this episode:

  • Leave me a 5 star review on Apple Podcast, iHeartRadio, Stitcher, or  wherever you get your podcasts if love it. Reviews help others find me.
  • Become a Member of Organized to get instant access to exclusive content we created to help you attract your ideal clients.

Up Next...

Small business growth expert and pro organizer fan girl Shanna Goodman will share practical and applicable steps to attracting a steady stream of clients.

Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.