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Home Pros Marketing Made Simple


Episode 31: Copywriting Tips to Turn Website Visitors into Paying Clients

A prospective client has landed on your website! Congrats! What are they seeing now?  Will what they see take them on the journey of convincing them you’re the professional organizer for them? 

In this episode, Shanna talks with pro organizer turned copy writer Molly Winters on how to increase sales by attracting the right people with your web copy. How do you do that? Well, listen to the episode for full details, but they include: writing how you talk and be sure to get really specific about what you do and who you do it for. 

Molly Winters is a past professional organizer turned copywriter. She helps small businesses increase their sales by attracting the right people through writing on websites, email marketing, and sales pages. Recently, Molly discovered a passion for teaching other business owners about copywriting to help them achieve their goals. She lives in Bend, Oregon with her husband and two kids.

Resources discussed in this episode:

  • Molly’s website: mollyzwinters.com
  • Leave me a 5 star review on Apple Podcast, iHeartRadio, Stitcher, or  wherever you get your podcasts if love it. Reviews help others find me.
  • Become a Member of Organized to get instant access to exclusive content we created to help you attract your ideal clients.

Up Next...

Small business growth expert and pro organizer fan girl Shanna Goodman will share practical and applicable steps to attracting a steady stream of clients.

Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.