Episode 29: How to Put Your Personality on Display to Attract Your Ideal Clients with Melissa Klug of Pro Organizer Studio
There’s more interest and demand for professional organizers than ever before! Pop culture shows like The Home Edit, Hot Mess House, and Tidying Up with Marie Kondo have taken decluttering lingo to the masses, which is great for anyone in the PO business.
While it seems like there might also be a lot of competition vying for the same clients, there is work for everyone. And the best way to stand out from the crowd is to let your prospective clients get to know you.
In this episode, Shanna and Melissa discuss the demand for professional organizers and how you can let your personality shine to help you connect with your ideal clients.
Resources discussed in this episode:
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Small business growth expert and pro organizer fan girl Shanna Goodman will share practical and applicable steps to attracting a steady stream of clients.
Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.
Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.