Home Pros

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Home Pros Marketing Made Simple


Episode 27: How to Use Industry-Specific Stock Photography to Stand Out Locally

When sharing photos to social media or on your website, an extra bit of polish can go a long way in positioning your professional organizing service- and standing out from the competition. 

In this episode, Shanna talks with Sarah Brent, owner of Practical Harmony Professional Organizing in Central Illinois and the creator of Tidy Stock Photography, a shop for home organizing stock photos. 

Resources discussed in this episode:

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Small business growth expert and pro organizer fan girl Shanna Goodman will share practical and applicable steps to attracting a steady stream of clients.

Topics include: how to do a digital audit and make sure your online presence is working *for* you, how to make an annual promo calendar so you’re not always scrambling for social media content, top social media tips to get noticed locally, and the best free marketing tools to attract new clients.

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.