Attract House Cleaning Service Leads With Keywords

Are you interested in attracting house cleaning service leads? 

In a previous post, I created a kind of a Cliffs Notes version of my Ultimate Marketing Checklist for Attracting Clients. 

The highlights were to focus on these things: 

1. Define Intent
2. Get Listed on Local Search Directories
3. Create Local Visibility on Social Media 

 

Regarding intent, be clear on the value you provide and to whom you provide the most value. 

I recommend you monthly create content (suggestions below in bullet points). 

 

Monthly (Create content):

• Create a blog post using keywords
• Write a client success story
• Gather testimonials and Google reviews
• Create new social media graphics with testimonials and reviews

But, what keywords do you use to write content? 

You can research them on Ubersuggest or Google’s Keyword Planner and get ideas. 

You want keywords that are relevant to your cleaning business. If you don’t do carpet cleaning or windows, don’t use those keywords. You want to find an optimal amount of volume- search traffic (meaning people are actually typing these keywords into Google) and a medium amount of competition. If there’s high competition, you’ll probably be competing with big corporations and you won’t be able to compete because they’ve likely invested millions of dollars in their online brand. 

Or, you can use this list: